Watercraft Superstore respects the privacy needs and concerns of our customers. This Privacy Policy is to inform you about what kinds of information we collect about you, how we use it, with whom it is shared and the choices you have regarding our use of that information. We will not obtain personally identifying information about you unless you choose to provide such information to us voluntarily, whether on line, through mail order or other promotional activities.

Although this Privacy Policy may seem long, it explains the details of our data collection and use of your information because we believe you should know as much as possible about our practices to make informed decisions.

Collection of Information
Instances where personally identifiable information may be gathered include registrations (for example, registration on our website and purchases made on our website. The types of personally identifying information we collect may include contact information (e.g., name, postal address, email address and phone number), credit card and ID verification information (such as credit card number and diver's license number), information about your preferences, as well as other relevant information.

When you visit us online, we also may collect certain non-personally identifiable information, such as the type of browser you are using, the domain name of your Internet service provider, which of our pages you access, how long you spend on each page, and aggregate data about the number of visits you make and the products and services in which you are interested. The information we learn from you during your visit helps us to improve our site, respond to your requests and customize your shopping experience with Watercraft Superstore.

Use of Your Information
We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. We use the personally identifiable information you provide to respond to any of your questions about our products and services, and for a variety of marketing and promotional purposes. By providing your personally identifiable information to us, you expressly agree to receive this information.

Also, we employ other companies and individuals to perform functions on our behalf. Examples include website hosting and development, fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, and processing credit card payments. They have access to personal information needed only to perform their functions. We require companies with whom we contract for outsourced services to keep data received from us confidential and to use it only for the purposes indicated.

We may, from time to time, supplement the information we collect with outside records to enhance our ability to serve you, to tailor our content to you, and to offer you opportunities to purchase products or services that we believe may be of interest to you. Also, we may release personally identifying information when we believe release is appropriate to comply with law or legal process (e.g., in response to a court order, subpoena or a law enforcement agency's request) or to protect the rights or property of Watercraft Superstore , watercraftsuperstore.net, our users, our marketing partners or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Protection of Children's Personal Information
Watercraft Superstore is concerned about protecting the safety and privacy of children. We do not knowingly or specifically request or collect personally identifiable information from or about children and do not market specifically to children. We do, however, sell children's products for purchase by adults.

Cookies
Cookies are pieces of data your web browser stores on your hard drive. We also offer certain features that are only available through the use of a "cookie." Cookies can also help us provide information which is targeted to your interests. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on our site and you will not be able to submit an order online. Please be aware that if you link to another site from the Watercraft Superstore website, you may encounter "cookies" or other similar devices placed by third parties. We do not control the use of cookies by third parties

Security
Watercraft Superstore uses the best security available for online purchasing. Your privacy and security are very important to us. When you click the "Add to Shopping Cart" button, Watercraft Superstore automatically checks to see that you have a secure connection. Watercraft Superstore uses Secure Sockets Layer (SSL), an encryption technology that works with the following browsers: Netscape Navigator, Microsoft Internet Explorer, and Safari.
If your browser does not support SSL, you will need to upgrade to a new version of Netscape Navigator, Internet Explorer that does for online purchases. Or, you may fax, mail or phone in your order.
As part of Watercraft Superstore’s privacy and security practices, we do not store your credit card number in your membership file or order history. We request you kindly provide us with your credit card number every time you make a secure transaction.

Watercraft Superstore reserves the right to change this Privacy Policy at any time. We may change this Privacy Policy from time to time based on your comment, changes in the law and our need to accurately reflect our data collection and disclosure practices. If we make such a change, we will post a notice on our website, at which time you will be able to "opt out" of these new practices by contacting us. If you are concerned about how your information is used, please check our website periodically to review our current Privacy Policy. Your continued viewing of or use of our website and your continued transaction of business with Watercraft Superstore following the posting of any changes to this Privacy Policy will signify your assent to any such changes or amendments. This Privacy Policy is not intended to and does not create any contractual or other legal rights in or on behalf of any party.

Watercraft Superstore is committed to treating your personal information in a confidential manner. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and maintain data security, and correctly use the information we collect.

If you have any questions about our Privacy Policy, please email us at: info@watercraftsuperstore.net